Built upon the pillars of Trust, Respect, and Understanding that all leads to Execution of Revenue Growth!
Connect Deeper | Sell Smarter
The essence of T.R.U.E. Communication
Where It Started: Knowing Your Side B
The concept of T.R.U.E. Communication originated from the understanding of intrinsic behaviors, aiming to enhance proficiency in the softer skills that play a pivotal role in driving revenue. Our Side B!
RCA introduced the “45” as a way to put one hit song on one side of that little vinyl record. It was named because of its play speed of 45 rpms. Of course, they couldn’t leave the back side blank, so there was always a song on Side B known as the “other” side of the record, the side not often played and doesn’t get a lot of recognition. One thing for sure was the artist could afford to take a risk and be authentic on Side B and sometimes, that recording became hidden hit for many.
I also began to understand that Side B is where I wanted to be, it was most important to me to work from this track, Side B, the silent track of leadership and sales. Those were my strengths and that’s when it changed, that’s when I changed. I understood, Side B is essential to Side A in both music, leadership and sales. We need to be able to balance both skills and behavioral traits to become an extraordinary.
Uncovering your Side B is an opportunity for development, much like these Side B songs: Hound Dog by Elvis; Good Riddance by Green Day; I am the Walrus by Beatles; Maggie by Rod Stewart; Can’t Always Get What You Want by Stones; We Will Rock You by Queen. These are all Side Bs hits that people fell into and fell in love with. Let people hear your Side B and become the leader or person you were meant to be!
Leadership, Communication and Collaboration Expert
Rock Star Workshops with Paula
Step into Paula White Workshops, where we’re on a mission to turn your workplace into a rhythm-infused jam session of collaboration, communication, creativity, and clarity. Our T.R.U.E. Communication methodology (Trust, Respect, Understanding that leads to Execution) is the key to unleashing your organization’s full potential.
Guided by T.R.U.E. Communication principles, our workshops are more than just sessions; they’re personalized experiences that crank up communication for exceptional results, turbocharge collaboration, and amp up productivity.
Secure your VIP Backstage Pass to an exclusive world of transformation. Whether you’re after Team Building, Facilitation, or Rock Star Workshops to morph your team into a revenue-driving powerhouse, our workshops blend listening, language, and communication styles seamlessly into your processes.
In today’s People-Centric economy, real-time results matter. Elevate your team with Paula White Workshops – where leadership meets innovation, and success takes center stage. Ready to rock your workplace? Let’s make it happen!
People Are Talking
Paula is a fantastic coach and a wonderful person. She really makes you visualise and believe where you could be/want to be and works with you on the steps to get you there. I now not only have a coach who is helping build on my confidence all the time, with tried and tested techniques, as well as creating our own, to push me out of my comfort zone when required. Paula is a total breath of fresh air and I would (and have) recommended her to others, without a shadow of a doubt.
– V. Whittaker
I had the opportunity to connect with Paula at a unique point in my life. I was in the process of transitioning from my 20-year marketing career to becoming a CRM Consultant. At that point, I had the chance to start her Individual Leadership Coaching Program. It was a fantastic experience, and it came in perfect timing. She empowered me by offering her support in defining my career road map and helping me to understand and recognize myself as a leader. Her kindness and attentive personality were a highlight in the process. I am so glad to have the opportunity to be coached by her.
– A. Vaz