Meet Paula

Paula White has an unwavering passion for music that she applies in order to bring new perspectives and open new possibilities for leaders. Her one-of-a-kind, forward-thinking approach starts with a foundation of heart and mind.

A globally recognized sales leader, Paula has leveraged her talents to scale Inside Sales Teams into multi-million stand-alone sales channels. She has helped organizations achieve 8% – 10% yearly compounded growth, demonstrating success in a wide variety of industries to include travel and tourism, investments, veterinary and healthcare distribution.

Leadership Coach

Sales Leader

Before pursuing her current passions through Side B Consulting, Paula enjoyed 15 years of success climbing the corporate ladder. This success included serving as President of the AA-ISP Columbus Ohio Chapter from 2015-2018, earning a spot as one of the Top 25 Most Influential Sales Leaders for 3 consecutive years, winning the award for Excellence in Execution in 2017 and being placed in Ambitions’ “Top 100 Coaches to Watch” in 2017 and 2018.

But throughout those long years, Paula always felt that there was something off in her implementation of traditional leadership methods — they didn’t feel like her. Paula finally concluded that she needed to find her own distinct leadership style. After spending both time and money investing in pursuing the core skills that paralleled her unique values, Paula knew that she needed to share what she had learned with others.

And now, Paula S. White, globally renowned sales leader, has blended her passions for music and business to help unlock the potential of leaders everywhere. She developed an innovative approach to leadership development that applies music to the principles of business and humanity to encourage engagement, courage and authenticity. She called this initiative The Side B Style to Revenue Growth.

By using music as a foundation, leaders are better able to tap into their natural leadership language and positive behavior traits to serve the people they lead. She envisions her legacy as a new kind of professional environment — one where everyone brings their “whole self” to work and people are asked to take a “both/and” rather than an “either/or” approach to leadership–an environment where both your Side A and your Side B can flourish, grow, and inspire.


Paula’s Assessments


High C & I

Passion Profile:

Healer, Builder and Altruist

Strength Finder:

Belief, Strategic, Focus, Achiever, Significance


Type 3 with a Type 2 and Type 6 wing



Side B Legacy Traits & Band


The Harmonica


The Drummer


The Rythm Guitarist

  • Paula invests a lot of energy into making the impossible happen.
  • She is a driving force of obtaining and expanding an organization’s presence in the market, creating a strong sense of urgency to deliver results.
  • Paula is always on the look out to raise the organizations profit, while benefiting the world at large.
  • Paula passionately seeks the source of turmoil to create peace, apply salve to open wounds, and mend broken relationships. 
  • She is very tuned into people, able to understand the motivations of people individually. 
  • Paula is passionate about sinking into the ROOT CAUSE of an issue, using both intelligence & intuition to do so.

Paula's New Book

Side B: Remix your Leadership Style

Genuine leadership has the potential to a long-lasting legacy. In Side B, author Paula S. White uses her keen insight for leadership and passion for music as she unlocks new doors for seasoned and aspiring leaders. Throughout Side B, readers will develop the ultimate leadership growth hack; their Side B Legacy.

The Side B Legacy is an X factor quality that draws its power from 10 positive emotion-based behaviors. In fostering these behaviors, readers will begin to see their life more like a composition of music, with each note ringing out and leaving behind lasting resonance.

As an acclaimed lyricist, coach, and lifelong lover of music, Paula S. White takes readers through a vision of cultivating a better work culture by getting in touch with their dormant leadership potential.

Side B helps leaders:

  • Develop an awareness for their emotion-based traits
  • Grow as leaders by building their own unique “Playlist”
  • Balance resume skills with character qualities
  • Understand how music can create lasting freedom for their health
  • Cultivate the ability to listen to an inner melody

Everybody has their practical, Side A behaviors that help them complete a resume and fit a job description. But it’s through the mastery of your Side B legacy that unlocks your true leadership potential.

Side B is a masterful composition and Paula S. White is its Maestra. Readers will develop an awareness of their potential and evolve into the leaders that they were truly meant to be.