Meet Paula

Paula White has an unwavering passion for music that she applies in order to bring new perspectives and open new possibilities for leaders. Her one-of-a-kind, forward-thinking approach starts with a foundation of heart and mind.

A globally recognized sales leader, Paula has leveraged her talents to scale Inside Sales Teams into multi-million stand-alone sales channels. She has helped organizations achieve 8% – 10% yearly compounded growth, demonstrating success in a wide variety of industries to include travel and tourism, investments, veterinary and healthcare distribution.

Leadership Coach

Sales Leader

Paula has served as a member of the AA-ISP Advisory Board and previously honored as a Top 25 Most Influential Sales Leader recipient for three consecutive years by AA-ISP. Paula was the award winner of Excellence in Execution in 2017.

Passion for education and leadership is a driving force behind Paula’s success. She has a true desire to see the success of others and transforms their ambitions into her own! She has been listed in Ambitions’ “Top 100 Coaches to Watch” for two consecutive years, 2017-2018 and served as President of the AA-ISP Columbus Ohio Chapter from 2015 – 2018. Currently, Paula is a mentor for #GirlsClub, and focuses on fostering the wonderful talents of the next generation.

Music is a passion for Paula in and out of work. Outside of her work, Paula is an avid concert goer and has found joy as both a lyricist and a co-producer on six songs. She details the transformative power of this in her book, The B Side.

Paula’s passion for life radiates through all those who work with her. She is a one-of-a-kind teacher who draws in the most powerful forces from both halves of the brain and inspires those around her to become truly remarkable in their own ways.


Paula’s Assessments


Relator, Implentor

Passion Profile:

Healer, Builder and Altruist

Strength Finder:

Belief, Strategic, Focus, Achiever, Significance


Type 3 with a Type 2 and Type 6 wing



Side B Legacy Traits & Band


The Harmonica


The Drummer


The Rythm Guitarist

  • Paula invests a lot of energy into making the impossible happen.
  • She is a driving force of obtaining and expanding an organization’s presence in the market, creating a strong sense of urgency to deliver results.
  • Paula is always on the look out to raise the organizations profit, while benefiting the world at large.
  • Paula passionately seeks the source of turmoil to create peace, apply salve to open wounds, and mend broken relationships. 
  • She is very tuned into people, able to understand the motivations of people individually. 
  • Paula is passionate about sinking into the ROOT CAUSE of an issue, using both intelligence & intuition to do so.

Paula's New Book

Side B: Remix your Leadership Style

Genuine leadership has the potential to a long-lasting legacy. In Side B, author Paula S. White uses her keen insight for leadership and passion for music as she unlocks new doors for seasoned and aspiring leaders. Throughout Side B, readers will develop the ultimate leadership growth hack; their Side B Legacy.

The Side B Legacy is an X factor quality that draws its power from 10 positive emotion-based behaviors. In fostering these behaviors, readers will begin to see their life more like a composition of music, with each note ringing out and leaving behind lasting resonance.

As an acclaimed lyricist, coach, and lifelong lover of music, Paula S. White takes readers through a vision of cultivating a better work culture by getting in touch with their dormant leadership potential.

Side B helps leaders:

  • Develop an awareness for their emotion-based traits
  • Grow as leaders by building their own unique “Playlist”
  • Balance resume skills with character qualities
  • Understand how music can create lasting freedom for their health
  • Cultivate the ability to listen to an inner melody

Everybody has their practical, Side A behaviors that help them complete a resume and fit a job description. But it’s through the mastery of your Side B legacy that unlocks your true leadership potential.

Side B is a masterful composition and Paula S. White is its Maestra. Readers will develop an awareness of their potential and evolve into the leaders that they were truly meant to be.