Paula S. White
Renowned Sales Leader Leadership Development Coach Acclaimed Lyricist and Author The Leadership DJ
Music is a universal language that speaks to us all. Some songs provide peace and comfort, while others give us energy or spark a feeling of empowerment. No matter the genre, music plays an important role in our day to day lives. While each personal playlist may vary, songs are selected that appeal to our emotions. What if we could tap into music to unlock the potential leadership skills that we all possess at some level? What if we could combine the principle of business and humanity to encourage engagement, courage and authenticity?
Paula S. White, globally renowned sales leader and best-selling author, has blended her passions for music and business to create an innovative approach to leadership development called the Side B Style to Revenue Growth. As a transformative keynote speaker, Paula shares her own journey revealing that while she was amassing successes and climbing the corporate ladder, she realized that there was something off in her implementation of traditional leadership methods. Participants learn how using music as a foundation, leaders are able to better tap into their natural leadership language and positive behavior traits to serve the people they lead.
Paula’s timing couldn’t be better. As leaders, we have gotten to the point in our career where balancing the daily business grind has made it challenging for self-growth. As executives and their employees emerge into a post COVID landscape, she captures the audience’s imagination by examining a new kind of professional environment. A safe space where everyone is encouraged to bring their “whole self” to work and people are asked to take a “both/and” rather than an “either/or” approach to leadership – a place where both your Side A and your Side B can flourish, grow and inspire.
Keynote Side B: Remix Your Leadership Style
Today’s leaders spend so much time sitting in meetings and analyzing data, they risk losing the focus on their greatest asset – people. The result is high staff turnover, a recession-proof labor shortage, and low productivity, impacting the bottom line.
What if we could tap into music to unlock the leadership skills inside us? Music provides the soundtrack of our lives, so why not tap into our playlist at work? Now more than ever, it’s time to remix your leadership style.
Paula S. White, The Leadership DJ, teaches leaders to Reflect, Refine, and Remix, in a 45-minute keynote that uses music as a universal language that speaks to us all. She shows leaders how to use both Side A (Resume Skills) and Side B (People Skills) to become both business savvy and intentionally connected to people. Just like some songs provide peace and comfort while others give us energy and spark empowerment, music supports Paula’s “Both/And” Approach to Leadership. The result is a leadership style for the times that encourages people to bring their whole selves to work for better worker retention and greater productivity.
- Develop an awareness for emotion-based traits
- Grow as a leader by building your own unique “Playlist”
- Understand the “Both/And Approach to Leadership”
- Understand how music can create lasting freedom for your health
- Cultivate the ability to listen to an inner melody
Paula's New Book
Side B: Remix your Leadership Style
Paula’s new book, Side B: Remix Your Leadership Style was an instant sell-out as readers responded to Paula’s strong message “Show up as the leader you were meant to be (and that your people need to see) with the power of your playlist.” Paula was also recently named Mentor of the Year by #GirlsClub, an organization that is committed to changing the face of sales by empowering more women to earn roles in leadership, helping reverse the zero growth trend of women leaders in sales. She is also an active member of the group Women Sales Pro, a virtual community championing more women in sales and sales leadership in companies with “male majority” sales teams – SaaS, tech, manufacturing, distribution, Fintech, financial services, utilities, and telecom.
Paula S. White has an unwavering passion for music that she applies in order to bring new perspectives and open new possibilities for leaders. As a globally recognized sales leader, Paula has leveraged her talents to scale inside sales teams into multi-million stand-alone sales channels. She has helped organizations achieve 8%-10% yearly compounded growth, demonstrating success in a wide variety of industries. After working with Paula, leaders are transformed to listen to their inner rhythm and positive behavior traits to serve the people they lead.
Before pursuing her current passions through Side B Consulting, Paula enjoyed 15 years of success climbing the corporate ladder. This success included serving as President of the AA-ISP Columbus Ohio Chapter from 2015-2018, earning a spot as one of the Top 25 Most Influential Sales Leaders for 3 consecutive years, winning the award for Excellence in Execution in 2017 and being placed in Ambitions’ “Top 100 Coaches to Watch” in 2017 and 2018. But throughout those long years, Paula always felt that there was something off in her implementation of traditional leadership methods — they didn’t feel like her. Paula finally concluded that she needed to find her own distinct leadership style. After spending both time and money investing in pursuing the core skills that paralleled her unique values, Paula knew that she needed to share what she had learned with others.
What Everyone’s Saying About Paula’s Workshops
Our team left feeling empowered, supported, and invested in. I highly recommend working with Paula!”