Side B: Remix Your Leadership Style

Show Up As The Leader You Were Meant To Be (And That Your People Need To See) With The Power Of Your Playlist

A Welcome Message From Dane’s Book Launch Director, Amber Vilhauer

WELCOME FRIENDS! Paula and I are so excited to connect!

If you’re new to Paula, she is a globally recognized sales leader in a wide variety of industries including travel and tourism, investments, veterinary and healthcare distribution.

Below you will find options for how you can support Paula’s launch… and it’s MY job to make sure we come up with creative opportunities for YOU to get a lot more exposure for your business during her launch because my #1 priority as her Book Launch Director is to create powerful wins.

FIRST, I’d like you to really understand the concepts in the book, so please take a few minutes and watch this video to learn what Paula’s Side B book is all about:

A Message From Paula

How This Launch Relates To You…

We know it’s YOU that businesses need most. If we arm you with the latest and most innovative information that creates business transformation then you can impact a greater amount of individuals. If there’s one thing to know about Paula, she’s rooted in total goodness.

For now, we have one small ask: Bookmark this page (you’ll want to keep coming back to it!) and keep your eyes open for email communication from me.

I highly respect your time, so I won’t send you unnecessary updates, but you will want to be alert when I send you time-sensitive opportunities that allow you to WIN through our launch process. More to come!

We Appreciate You!

Amber Vilhauer
Book Launch Director

Promo Options

We are working hard to systematize several options for your involvement including live streaming, podcasting, viral activities and more. Amber will notify you when all options are available for your review!

Bonus #1

Email To Community

We’ve created some sample emails to you to send to your community. Click the link below to access!

Bonus #2

Supporting On Social Media

Click the button below to access sample social posts and graphics to support promotion to your audience.

Bonus #3

Live Stream

Paula is available to co-host a 15-30minute live stream during launch week. We’ve added a full tech and promo guide for you below.

Bonus #1


Would you like to be the first to interview Paula about her latest book? Contact Paula’s team for scheduling.

Bonus #2

Buy In Bulk

Discover the amazing rewards you can experience when you order multiple copies of Side B.

Bonus #3

Have Paula Speak Live On Stage Or A Virtual Event

Ask Paula to speak on your stage in 2021+ by contacting her team.

Marketing Materials

Sample Social Posts

Facebook / LinkedIn Post #1


As a leader, are you using both sides of your brain?


Because believe it or not, great leadership requires both logical AND creative thinking.


Paula White’s new book #SideB reveals some incredible insights on how to use music to unlock our true potential as leaders.


Definitely recommend checking it out!



Facebook / LinkedIn Post #2


As a leader, are you leading more with your head… or your heart?


Because as it turns out, too much logic ends up twisting into overthinking… fostering doubt (instead of empowerment) at the workplace.


Paula White’s new book #SideB shows how you can use music to start showing up as a “whole” leader for your people.


Love the 10 emotion-based behaviors and leadership playlist framework she shares inside.


Definitely check this one out!



Facebook / LinkedIn Post #3


Paula White’s new book #SideB makes a compelling case for why traditional leadership methods simply don’t work.


As it turns out, the best leaders are the ones showing up with both heart and mind… as doing so helps inspire their people to grow and work better.


Paula has even discovered a powerful framework for using music to channel the real leader that lies deep inside each and every one of us.


100% recommend reading her book.



Facebook / LinkedIn Post #4


Are you showing as a “whole” leader?


Most of us are only leading our people with our brains… but not our hearts.


Paula White’s new book #SideB really opens the eyes to what it means to be an extraordinary leader.


Not to mention, she shares a powerful framework for harmonizing one’s “résumé skills” with their unique personality traits so they can channel their full potential as a leader.


It’s an incredible concept worth exploring. Highly recommend it.




Facebook / LinkedIn Post #5


Do people want to work for you or do they “have” to?


As leaders, if we want to inspire our teams’ spirits for better work, we need to stop leading with “just our heads”.


Paula White’s new book #SideB shows us how we can start showing up more “whole” in our leadership.


Because as it turns out, the most extraordinary leaders are those who lead and inspire others as their authentic selves.


Highly recommend her book!




Twitter Post #1


LOVED Paula’s new book #SideB. Amazing insights on how to be more effective in your leadership by using music to tap into your real self. Found the 10 emotion-based behaviors model to be super practical, as well. Definitely recommend reading this one!



Twitter Post #2


#SideB by Paula White was such a fantastic read. Talks about how the key to extraordinary leadership lies in showing up as your authentic self. Didn’t realize music was such a powerful leadership tool, either. Highly recommend checking this one out!



Twitter Post #3


Just finished reading Paula White’s #SideB book. And all I have to say is… WOW. Never realized how music can make you a better leader. Loved the “10 emotion-based behaviors” framework for leading more effectively. 100% recommend checking her book out!



Twitter Post #4


“Music plays an important part in the creative and analytical process of leadership.”


Loved every page of Paula White’s new book #SideB. Never realized how powerful music can be as a tool for turning you into a more effective leader.


Highly recommend it!




Twitter Post #5


“We all have different leadership styles. What works for one person, may not work for the next.”


Definitely recommend checking out Paula White’s new book #SideB. Lots of powerful ideas on finding the leadership model that works best for your specific personality.




Swipe Email #1 (Long)


Subject Line A: Why leading 100% on logic is a bad idea…

Subject Line B: Do you lead more with your head or your heart?

Subject Line C: 🎵 The secret to extraordinary leadership


As a leader, do you lead more with your head or your heart?

It’s a question I’ve been wondering since finishing my friend Paula White’s new book Side B: Remix Your Leadership.

I don’t know about you, [FIRST NAME]…

But I know most leaders operate almost ENTIRELY on logic.

Which honestly, seems appropriate given that we’re “supposed” to be showing as professionals in a business setting.

(Too bad it’s actually a highly ineffective approach…)

More often than not, leading too much with our brain mutates into insecurity and “overthink”…

Which ends up fostering a work culture of doubt (instead of empowerment) and driving our best people away…

… leaving us wondering why our hard work and presence as a leader isn’t having the positive impact we “thought” it would.

Truth is, to be an extraordinary leader — you need to lead as your WHOLE self (meaning with your head AND your heart).

Because doing so lets you:

  • Produce better results at work
  • Inspiree the people you serve
  • Enjoy a more balanced lifestyle

The best part?

My awesome friend Paula White teaches you exactly how to make it all happen…

Inside her new book Side B: Remix Your Leadership.


Some quick context:

Paula is a globally recognized sales leader with decades of experience scaling inside sales teams into multi-million dollar channels.

She’s also an acclaimed lyricist and a lifelong lover of music, which is a big part of how she discovered the ultimate lifehack for unlocking one’s true leadership potential.

In her book Side B: Remix Your Leadership, Paula shows aspiring leaders how they can lead more effectively as their “whole” selves…

…. when they combine their practical business skills (Side A) with their unique personality traits (Side B).

I definitely want you checking this one out so we can talk about it together.

So when you’re ready:

Click here to grab your copy of Side B: Remix Your Leadership right now.



Swipe Email #2 (Short)


Subject Line A: The #1 leadership growth hack?

Subject Line B: 🔑 The key to being an effective leader

Subject Line C: Why “listening” makes you a better leader


The #1 leadership growth hack?


It’s funny, [First Name]…

Music has always been known for having this powerful influence on people.

Yet somehow, it remains completely absent in the realm of leadership.

Recently, my friend Paula White has been investigating this relationship between music and leadership inside her amazing brand new book Side B: Remix Your Leadership.

And as it turns out…

Being intentional with your playlist actually makes you much more compelling and effective as a leader.

Not to mention…

It also improves your relationships — both at work AND life!

But here’s where it really gets interesting though:

Paula’s figured out the exact steps on how anyone can unlock their full leadership potential…

Which she lays out inside Side B: Remix Your Leadership.

In the book, Paula shares everything she’s learned from interviewing 19 CEOs and researching the scientific literature on music…


  • Why being “stuck on repeat” with the behaviors that got you the leadership gig is ultimately driving your best people away (and what to do to fix it ASAP)…

  • How to press play on the “missing half” of your leadership powers so you’re serving your people better, producing greater results and living life more purposefully….

  • The 10 positive emotion-based behaviors for easily becoming more creative, present and empowering as a leader — every single day.

If you’re looking to level up your leadership skills, I highly recommend you grab a copy.

Click here to get your copy of Side B: Remix Your Leadership right now.

Looking forward to hearing your thoughts on it. 🙂


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Got Questions?

Send An Email To Amber

Amber Vilhauer

Book Launch Director

Paula White